Cheaper HubSpot alternatives for small UK agencies

Real UK prices for a 6-person agency, checked in October 2026, and an honest look at what you give up with each option.

If you run a small agency in the UK, there's a good chance you started on HubSpot's free CRM. It's a great place to start. The trouble comes later, when you need proper sales tools for the whole team and the bill jumps.

This guide compares three cheaper options on real UK prices, using a 6-person agency as the example. I built one of them, Meira 16, so I'll be upfront about where it fits and where it doesn't.

Quick version: for a 6-person agency paying yearly, HubSpot Sales Hub Professional works out at around £510 a month. Pipedrive Growth is about £234, Zoho CRM Professional about £108, and Meira 16 Team about £44, because Meira 16 charges per team rather than per person.

Why agencies outgrow HubSpot

HubSpot is excellent software. But three things push small agencies to look elsewhere:

What a 6-person agency would pay

Prices are per month on yearly billing, checked in October 2026. HubSpot, Pipedrive and Zoho prices are before VAT.

CRMPlanHow it's pricedCost for 6 people
HubSpotSales Hub Professional£85 per seat£510
PipedriveGrowth£39 per seat£234
Zoho CRMProfessional£18 per seat£108
Meira 16Team£530 a year for up to 10 people£44

Offers change often, so check each provider's own pricing page before you decide.

1. Pipedrive: best for agencies that live in their sales pipeline

Pipedrive is built around a visual deal pipeline and is easy for a team to pick up. Plans run from £14 to £79 per user a month on yearly billing.

Good for: agencies with a dedicated new-business person who wants a clean pipeline and reminders.

Watch out for: it's sales-focused, so client delivery and team tasks usually need another tool. The cost also grows with every person you add.

2. Zoho CRM: best value if you want lots of features

Zoho CRM has a free plan for up to 3 users, and paid plans from £12 per user a month on yearly billing. It does almost everything if you're willing to set it up.

Good for: agencies with someone who enjoys configuring software, or that already use other Zoho apps.

Watch out for: the setup takes time, and the screens can feel busy for small teams.

3. Meira 16: best for small teams who want one simple workspace

Meira 16 is a CRM and team workspace made for agencies and growing businesses. Every client gets one page with their contacts, tasks, payments and emails. Work moves across a simple board with owners and due dates, and a task log shows who did what.

The pricing is the main difference. Instead of charging per person, you pay per team (see how that works out for teams of 3, 6 and 10 on our affordable CRM page):

Your data is stored in London, and clients can log in to their own portal for free. There's an 8-day free trial with no card needed.

Good for: agencies of 3 to 30 people who want clients, tasks and the team in one place without per-seat costs.

Watch out for: Meira 16 is newer than the others, so it has fewer third-party integrations. If you rely on a big app marketplace, HubSpot or Zoho may suit you better.

How to choose

  1. Count everyone who needs access, not just salespeople. Per-seat prices add up fast.
  2. List the three things you do every day, like logging calls, giving out tasks or chasing payments, and test those first.
  3. Run a real trial. Import 10 real clients and use it for a week with the whole team. Our guide to choosing a CRM for a small agency has a day-by-day plan.
  4. Check where your data is stored. Under UK GDPR you're responsible for your clients' data, so know where it lives.

Sources

Prices checked on 18 October 2026: HubSpot UK pricing guide (SpotDev), Pipedrive UK prices (ExpertSure), Zoho CRM UK prices (ExpertSure) and Meira 16 pricing.

Questions

Is there a free alternative to HubSpot?

Yes. Zoho CRM is free for up to 3 users, and Meira 16 is free for up to 3 people and 5 clients. HubSpot also has its own free CRM.

What is the cheapest CRM for a small agency in the UK?

It depends on team size. For one or two people, per-seat tools like Zoho can be cheapest. From about four people up, a per-team price like Meira 16's £530 a year usually works out lower.

Can I move my data from HubSpot?

Yes. HubSpot lets you export contacts and companies as a CSV file, which you can import into any of these tools.

Do these prices include VAT?

The HubSpot, Pipedrive and Zoho prices here are before VAT, which is added at 20% in the UK. Meira 16 doesn't add VAT, so its prices are what you pay.

Try Meira 16 free for 8 days

Set up your workspace in about 10 minutes. No card needed to start, and there's a free plan if you're small.

Start free trial See pricing